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 "CDCynergy" for Health Communication
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Communication Assessment of JHU 2003

ICCIDD: "Ending Iodine Deficiency Now and Forever"

JHU: "A Field Guide to Designing a Health Communication Strategy"


World Bank: Communication for Behavior Change in Nutrition Projects:
A Guide for World Bank Task Managers

"CDCynergy" for Health Communication

Additional communication resources

Library of IDD media material






From the Centers for Disease Control and Prevention (CDC)

"CDCynergy is a multimedia CD-ROM used for planning, managing, and evaluating public health communication programs. This innovative tool is used to guide and assist users in designing health communication interventions within a public health framework. Originally created for use within the CDC, the idea of an institution-wide planning model found its way outside of the agency. CDCynergy has been adapted for use by public health professionals on a national, state, and/or local level."

CDCynergy Micronutrient Tutorial


Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6


The CDCynergy Process


CDCynergy does not assume that communication is the solution to a public health problem! Rather, it guides you through a process in which you:

  • Use research to help describe and determine the causes of the health problem that you plan to address with an intervention, and to detail the audience segments affected by the problem
  • Explore a wide range of possible strategies for the problem
  • Systematically select the strategies that may show the most promise to help the audiences
  • Understand the role communication can play in planning, implementing and evaluating selected strategies
  • Develop a comprehensive communication plan that includes audience research, pre-testing, production, launch and evaluation at every stage


For more information on CDCynergy and on how to obtain a copy of the CD visit
the CDC website.


Use of CDCynergy Model in Kazakhstan (Power Point)
CARK Programme Communication Workhshop
Raimbek Sissemaliev, August 2004

Kazakhstan Communication page
for more documentation on the CDCynergy process


Centers for Disease Control and Prevention: http://www.cdc.gov/communication/cdcynergy.htm

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